AN explsovie musical journey
Massive × Visible
Visible is the new Verizon-owned prepaid carrier, whose goal is to make wireless phone service easy. MassiveMusic’s journey with Visible was amazing: they helped them work on their brand positioning and connect with a younger audience. How? Doing what they love: with music&sound.
We had the pleasure to translate this into motion graphics, adding shapes and colors to their wonderful sound.
Before and after
Illustration and motion graphics: such a happy marriage we have here!
As usual, we tested a lot of variations, flavours and combinations, in order to find what's best for the client.
As usual, we tested a lot of variations, flavours and combinations, in order to find what's best for the client.
Easy and immediate, bold and fresh. We started from their great brand identity - which has already a super user-friendly approach - and we imagined different moods and backgrounds.
Animation
We dived into the nitty-gritty, crafting these awesome scene shifts and slick cuts to spin the tale. The cool part? There's this white ball that's like our guide, leading us on this journey through a world of shapes and colors, all vibing with the beat.
When it comes to animation, we went even deeper, exploring the client's UI and their standout brand elements, giving them that oomph and choreographing this explosive visual dance that's just a feast for the eyes.
Styleframes
Visible is a symphony of sounds and design. How do you shape something you can only hear? By crafting a visual allure that echoes the very emotions of the sound itself! Our illustrators weaved dozens of different boards, all driven by a geometric and clean style that turns even the most complex concepts into simple visual treats.
The chosen color palette shines against black and electric blue backgrounds, making everything irresistibly attractive.
The chosen color palette shines against black and electric blue backgrounds, making everything irresistibly attractive.
Dissecting the User Interface of the Visible world was the key to highlighting iconic elements through sleek design forms that dance with joy when animated. Explosion, you say? You bet!
The video often ramps up the visual tension, leading to beautiful moments of radial explosions that add extra flair to the movements.
The video often ramps up the visual tension, leading to beautiful moments of radial explosions that add extra flair to the movements.
Credits
Direction: Rocketpanda
Creative Director: Riccardo Albertini, Filippo Martinelli
Illustration: Marco Goran Romano, Federica Amico
Animation: Andrea Nobis, Lorenzo Florissi, Filippo Martinelli, Riccardo Albertini, Annamaria Gentili, Elena sinigaglia
Animation: Andrea Nobis, Lorenzo Florissi, Filippo Martinelli, Riccardo Albertini, Annamaria Gentili, Elena sinigaglia
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Thanks
Thanks
